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← 글로벌 이벤트 TREE NEWS EVENTS

TREE NEWS 행사 서비스

Professional · Efficient · Fully managed · Global

From an idea to an event rated 9.15 out of 10.

We do more than rent a venue and fill the seats. Tree Finance has produced 5 international AfterParties across Hong Kong, Singapore, Korea, Malaysia and Vietnam, and run stops in 23 Chinese cities and 6 universities — each one planned, produced and followed up end to end.

That capability is now open to you.

WHY NOW

Why events matter more now than ever

SHIFT 01

From “volume” to “recognition”

Pure ad impressions are losing their effect. What projects actually need is depth — content and conversations that leave a lasting impression.

SHIFT 02

From “buying traffic” to “meeting people”

Acquisition costs keep rising and on-chain metrics are hard to trust. More teams are going back offline — one user who signs up face to face beats a hundred anonymous addresses.

SHIFT 03

From “channels” to “relationships”

The bottleneck in cross-border partnerships is no longer information — it is trust. What months of remote calls cannot settle often gets settled over one dinner.

Everything we do is built on these three observations.

FULL SERVICE

Fully managed

You set the goal; we handle the rest.

BEFORE

Before

  • Theme planning and visual design
  • Venue scouting and booking
  • Speaker outreach and agenda
  • Registration and screening
  • Media and KOL warm-up
  • Sponsor coordination
DURING

During

  • On-site production and run of show
  • Check-in with colour-coded badges
  • Hosting and panel moderation
  • Photography and video
  • Live content distribution
  • A BD specialist on the floor
AFTER

After

  • Press release in multiple languages
  • Delivery of on-site assets
  • Satisfaction survey and data report
  • Attendee follow-up
  • Summary of partnership leads
EVENT TYPES

What we produce

Each with its own playbook and resource set.

01

International AfterParty

High-value social sessions held alongside Token2049, Consensus, Bitcoin Asia and other major conferences. The main stage is for business by day; the AfterParty is where partnerships get made at night — the densest networking window of the year.

Best for
Projects wanting to reach global peers during a major conference
Size
120–300 people
Focus
Venue choice, guest mix, on-site matchmaking, media coverage
02

Industry summits and forums

Day and night in one format: daytime salons and panels on policy and investment trends; evening private receptions and closed-door pitches. Public voice and private deals in a single day.

Best for
Projects that need both industry voice and deep partnerships
Size
100–500 people
Focus
Topic design, speaker outreach, moderation, sponsor benefits
03

Product launches

The public debut of a new product, version or strategic upgrade. Naming, visual system and launch rhythm designed as one, with press and KOLs briefed to land the same message at the same moment.

Best for
Projects with a fixed launch date needing concentrated coverage
Size
50–200 people
Focus
Key visual, launch rhythm, synchronised media distribution
04

Roadshows and briefings

Focused sessions for investors or developers. Headcount matters less than fit — we match investors, technical communities and local resources to the stage the project is at, so the effort goes into screening people rather than filling seats.

Best for
Fundraising projects and technical projects building a developer base
Size
30–150 people
Focus
Audience screening, agenda design, follow-up
05

Community meetups

Turning an online community into offline relationships. Suited to projects with an existing user base looking to deepen engagement, and to first landings in a new market — retention among users who have met you in person is a different number entirely.

Best for
Projects with a community that needs stronger engagement
Size
50–200 people
Focus
Community mobilisation, interaction design, UGC output
06

Brand showcases

Comprehensive events built around brand presence and partnership, combining booths, demo areas, panels and networking. Suited to projects establishing recognition in a specific market, or to ecosystem events run jointly by several parties.

Best for
Projects entering a new market and building brand recognition
Size
100–300 people
Focus
Brand visuals, booth design, multi-party benefits
07

City tours and campus series

Multi-city programmes run as a series. We have completed 23 stops across China and 6 university stations, with a tested city-selection logic, local resource network and a repeatable playbook — no starting from scratch in each new city.

Best for
Projects building presence in several markets at once
Size
100–300 people per stop
Focus
City selection, local resources, consistent series theme
08

Online: X Spaces and AMAs

Averaging 100k+ listens, peaking at 4,000 concurrent and 200+ new followers per session. Run with KOLs, media and communities to close the loop from reach to conversion — as a warm-up or extension of an offline event, or on its own.

Best for
Projects on a tight budget or needing fast reach
Size
100k+ listens per session
Focus
Topic design, guest outreach, moderation, giveaways
09

Bespoke business trips

Industry visits, leisure, business networking and content production in one format. What would take a boardroom to settle gets settled in a relaxed setting — conversion on these trips tends to run higher than at formal events.

Best for
Projects building deep trust with key partners
Size
10–50 people
Focus
Itinerary, choice of hosts to visit, social pacing
We also take on Cross-border compliance advisory (with AnyChain HK) Full-cycle project operations End-to-end resource matchmaking
RESOURCES

What we bring

The resources behind a single event.

3,000+ Core KOLs Reach before and after each event
500+ Media outlets Coverage in Chinese, English and more
10W+ Partner communities Targeted reach and sign-up conversion
500+ Event resources Venues, suppliers and production crews
80+ Service items Reference cases from comparable events
9.15 Average rating From post-event surveys
GET STARTED

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