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Global Events

TREE NEWS Event Services

Professional · Efficient · Fully managed · Global

From an idea to an event rated 9.15 out of 10.

We do more than rent a venue and fill the seats. Tree Finance has produced 5 international AfterParties across Hong Kong, Singapore, Korea, Malaysia and Vietnam, and run stops in 23 Chinese cities and 6 universities — each one planned, produced and followed up end to end.

That capability is now open to you.

WHY NOW

Why events matter more now than ever

SHIFT 01

From “volume” to “recognition”

Pure ad impressions are losing their effect. What projects actually need is depth — content and conversations that leave a lasting impression.

SHIFT 02

From “buying traffic” to “meeting people”

Acquisition costs keep rising and on-chain metrics are hard to trust. More teams are going back offline — one user who signs up face to face beats a hundred anonymous addresses.

SHIFT 03

From “channels” to “relationships”

The bottleneck in cross-border partnerships is no longer information — it is trust. What months of remote calls cannot settle often gets settled over one dinner.

Everything we do is built on these three observations.

FULL SERVICE

Fully managed

You set the goal; we handle the rest.

BEFORE

Before

  • Theme planning and visual design
  • Venue scouting and booking
  • Speaker outreach and agenda
  • Registration and screening
  • Media and KOL warm-up
  • Sponsor coordination
DURING

During

  • On-site production and run of show
  • Check-in with colour-coded badges
  • Hosting and panel moderation
  • Photography and video
  • Live content distribution
  • A BD specialist on the floor
AFTER

After

  • Press release in multiple languages
  • Delivery of on-site assets
  • Satisfaction survey and data report
  • Attendee follow-up
  • Summary of partnership leads
EVENT TYPES

What we produce

Each with its own playbook and resource set.

01

International AfterParty

High-value social sessions held alongside Token2049, Consensus, Bitcoin Asia and other major conferences. The main stage is for business by day; the AfterParty is where partnerships get made at night — the densest networking window of the year.

Best for
Projects wanting to reach global peers during a major conference
Size
120–300 people
Focus
Venue choice, guest mix, on-site matchmaking, media coverage
02

Industry summits and forums

Day and night in one format: daytime salons and panels on policy and investment trends; evening private receptions and closed-door pitches. Public voice and private deals in a single day.

Best for
Projects that need both industry voice and deep partnerships
Size
100–500 people
Focus
Topic design, speaker outreach, moderation, sponsor benefits
03

Product launches

The public debut of a new product, version or strategic upgrade. Naming, visual system and launch rhythm designed as one, with press and KOLs briefed to land the same message at the same moment.

Best for
Projects with a fixed launch date needing concentrated coverage
Size
50–200 people
Focus
Key visual, launch rhythm, synchronised media distribution
04

Roadshows and briefings

Focused sessions for investors or developers. Headcount matters less than fit — we match investors, technical communities and local resources to the stage the project is at, so the effort goes into screening people rather than filling seats.

Best for
Fundraising projects and technical projects building a developer base
Size
30–150 people
Focus
Audience screening, agenda design, follow-up
05

Community meetups

Turning an online community into offline relationships. Suited to projects with an existing user base looking to deepen engagement, and to first landings in a new market — retention among users who have met you in person is a different number entirely.

Best for
Projects with a community that needs stronger engagement
Size
50–200 people
Focus
Community mobilisation, interaction design, UGC output
06

Brand showcases

Comprehensive events built around brand presence and partnership, combining booths, demo areas, panels and networking. Suited to projects establishing recognition in a specific market, or to ecosystem events run jointly by several parties.

Best for
Projects entering a new market and building brand recognition
Size
100–300 people
Focus
Brand visuals, booth design, multi-party benefits
07

City tours and campus series

Multi-city programmes run as a series. We have completed 23 stops across China and 6 university stations, with a tested city-selection logic, local resource network and a repeatable playbook — no starting from scratch in each new city.

Best for
Projects building presence in several markets at once
Size
100–300 people per stop
Focus
City selection, local resources, consistent series theme
08

Online: X Spaces and AMAs

Averaging 100k+ listens, peaking at 4,000 concurrent and 200+ new followers per session. Run with KOLs, media and communities to close the loop from reach to conversion — as a warm-up or extension of an offline event, or on its own.

Best for
Projects on a tight budget or needing fast reach
Size
100k+ listens per session
Focus
Topic design, guest outreach, moderation, giveaways
09

Bespoke business trips

Industry visits, leisure, business networking and content production in one format. What would take a boardroom to settle gets settled in a relaxed setting — conversion on these trips tends to run higher than at formal events.

Best for
Projects building deep trust with key partners
Size
10–50 people
Focus
Itinerary, choice of hosts to visit, social pacing
We also take on Cross-border compliance advisory (with AnyChain HK) Full-cycle project operations End-to-end resource matchmaking
SELECTED WORK

Past events

A selection — open any case for the full photo set.

01
Hong Kong AfterParty CASE / OPEN

夜班 · THE NIGHT SHIFT

熊市离场潮下,汇聚 500+ 位行业坚守者赴约,在音乐与派对的氛围里卸下白天的通稿话术,聊算力转型的真实困境,聊链上 Agent 的落地可能,聊熊市里哪些事值得继续做。

500+ 行业参与者
02
Mainland China Campus tour CASE / OPEN

数实共生,连接万象——苏城智造,AI 智能生态虚实共织

立足苏城智造根基,聚合高校科创势能。以产学研双向赋能,探索虚拟世界与现实产业壁垒,汇聚青年创新力量,奔赴人工智能与 Web3 领域的全新机遇。

03
Mainland China Campus tour CASE / OPEN

数实共生,连接万象——千年商都,AI 智能生态重构价值

走进粤港澳大湾区,联动青年学子,探寻实体经济与数字技术深度融合的新路径。立足羊城千年商贸底蕴,共同解锁 AI 智能生态下全新商业格局。

04
Mainland China Campus tour CASE / OPEN

数实共生,连接万象——风云南信,AI 智能生态乘风而起

借观云识天的气象思维,拆解 AI 生态落地逻辑,多领域大咖齐聚,探讨 AI 浪潮下价值与趋势重构。

05
Mainland China Campus tour CASE / OPEN

数实共生,连接万象——交大赋能,AI 智能生态重写产业逻辑

走进申城名校上海交通大学,在交大深厚的科研底蕴赋能下,深度探讨 AI 智能生态如何重写底层产业逻辑。

06
Hong Kong AfterParty CASE / OPEN

光渡 · LIGHT CROSSING

当 AI 的进化之光照进 Web3 的去中心化世界,一场关于「Web4」的范式跃迁正在发生。在香港最深的夜里,一起奔赴下一个时代。

RESOURCES

What we bring

The resources behind a single event.

3,000+ Core KOLs Reach before and after each event
500+ Media outlets Coverage in Chinese, English and more
10W+ Partner communities Targeted reach and sign-up conversion
500+ Event resources Venues, suppliers and production crews
80+ Service items Reference cases from comparable events
9.15 Average rating From post-event surveys
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