BRAND ASSET GUIDE

Logo & brand guidelines

How the Tree News mark is used across our own channels, partner material and third-party coverage — and where to get the official files.

It applies to our own teams, external suppliers, media partners and project partners alike.

Download the brand kit ZIP · SVG + PNG Read the rules V0.1

Rule of thumb Always use the latest files from this page. In any situation you cannot judge from these rules, check with the brand owner before publishing.

LOCKUPS

Approved lockups

Two approved versions. On light or plain grounds use the standard colour version; on dark or busy grounds use the reversed one.

Full lockup Site header, press releases, decks, event key visuals

SVG PNG PNG rev.

Icon mark App icon, social avatars, tight spaces — never crop it out of a full lockup yourself

SVG PNG 512 PNG 1024

COLOUR

Brand colours

The symbol’s gradient runs from brand green to deep green. Use the exact values — a colour picked off a screenshot is not the brand colour.

The mascot and brand green are brand assets in their own right; neither replaces the logo, and neither licenses a recoloured version of it.

SPACING & SIZE

Clear space and minimum size

Keep the original proportions and the symbol-to-type relationship. X is the short edge of the symbol.

0.5X

X = the short edge of the symbol

Clear space: No less than 0.5X on all four sides. On a partner wall, no less than 1X between adjacent marks.
Minimum on screen: Full lockup no narrower than 120 px; icon mark no smaller than 32 px. Below that, switch to a better-fitting version or leave it out.
Minimum in print: Full lockup no narrower than 20 mm; icon mark no smaller than 7 mm. Check legibility on a proof before production.
Partner walls: Align on optical height, never stretch to a common width; keep every mark on one baseline so no brand reads oversized because of its aspect ratio.

DO & DON’T

Where it may be used — and how it may not

Allowed

Tree News’ own site, app, official social accounts, press releases, business material and event collateral.
Confirmed partnerships: coverage, event posters, partner pages and joint campaign assets — the relationship must be described accurately.
Third-party factual mention, coverage or citation — with no implication of investment, endorsement, affiliation or exclusivity.
Co-branded projects, licensed merchandise or feature pages approved by the brand owner — as approved, without a second edit.

Not allowed

Altering the markNo stretching, squashing, rotating, cropping, splitting, redrawing, font substitution or changes to the symbol-to-type ratio.
Altering the finishNo recolouring, outlines, drop shadows, gradients, glows, 3D effects, or placing it inside an unapproved container shape.
Low-legibility groundsNever on low-contrast, busy or colour-clashing images and textures. Switch to the reversed version or an approved plate.
Misleading associationNever lock our mark together with a third-party mark into a new logo, or imply unconfirmed investment, partnership, certification, sponsorship or affiliation.
Improper contextNever in unlawful, deceptive, defamatory, discriminatory or politically sensitive content, or anything that could damage the brand’s standing or rights.

PARTNERS

Media and partner display

A logo goes on a “Partners”, “Media support” or “Ecosystem” shelf only after BD or the brand owner has confirmed the relationship.
Every partner logo carries a verifiable official link. No working link, no confirmed entity, or a partnership that has ended — it does not go up.
Clicking a partner logo lands on their own site or a confirmed official page — never an ad page, a personal profile or an unverifiable redirect.
External material carrying our mark goes to us as a preview first; anything touching the key visual, a co-brand or offline print needs full brand review.

Media partnerships →

ASSETS

Asset pack and picking a version

Only the SVG, PNG and PDF/EPS files handed out here or by the brand owner count as source files. A logo lifted from a screenshot, a web page or a poster does not.

Asset type	What it contains	Typical use
Full lockup	Symbol plus wordmark, horizontal	Site header, press releases, decks, event key visuals
Icon mark	The approved symbol only	App icon, social avatars, tight spaces
Colour versions	Standard colour, mono black, mono white	Chosen by ground tone and legibility
Formats	SVG source, transparent PNG, print PDF/EPS	Design work, online publishing, print delivery

SVG Full lockup · SVG SVG Icon mark · SVG PNG Colour on light PNG Colour on dark PNG Mono black PNG Mono white PNG Icon mark · 512 px PNG Icon mark · 1024 px

Version in force: V0.1. Older files may only be used within a transition period confirmed in writing by the brand owner.

REVIEW & RIGHTS

Review, updates and rights

When the logo changes, the site, app, decks, roll-ups, official-account footers, event templates and partners’ working files are all updated together.
Tree News owns its brand assets and holds final say on their interpretation; it may require any use that departs from these rules to be corrected, replaced or stopped.
When a partnership ends, a licence expires, or a use starts to read as misleading, the material comes down or gets replaced on notice.

Before you publish Check the current SVG source, how the name is written, the version for your ground colour, proportion and clear space, how the partnership is described, and where the logo links to.

The name Always “Tree News”, with that capitalisation and the space — not TreeNews, not an abbreviation. It is written the same way in every language.

No added suffixes Do not append “Official”, “Media”, “Research” or any other suffix unless the brand owner has confirmed it for a specific account or contract.