Oura Files for Nasdaq IPO Under OURA at $40–44 per Share

Oura's filing is notable less for the wearable itself than for the subscription layer attached to it: hardware plus recurring membership, with positive net income, is a profile few consumer-device listings have carried to market. The split between new shares and selling shareholders is the detail worth watching, since it signals how much of the raise funds the business versus how much cashes out early backers. Whether the membership base keeps compounding after listing — and whether public markets price that recurring revenue differently than private ones did — is the open question.