Ansem: Airdrops Remain a Key Catalyst for On-Chain Trading Activity

Ansem's point is less about airdrops themselves than about the unfinished business of the last cycle: terminals that captured volume but never converted that usage into a token or other reward. That gap is a retention problem, and it explains why the incentive is framed as loyalty rather than pure marketing. The open question is whether teams now treat distribution as a reward for past usage or as a fresh growth lever — a distinction that shapes how durable any resulting on-chain activity proves to be.