TREE NEWS update: Li Auto announced that Luo Yonghao won its Weibo lottery tied to the livestream reservation for the new-generation Li MEGA product launch, with the prize being an iPhone 17 Pro Max. Some users joked they initially assumed the winning screenshot was photoshopped before confirming it was real. Luo Yonghao hosted Li Auto founder Li Xiang as the first guest on his video podcast in 2025.
Li Auto Weibo Lottery Draw Names Luo Yonghao Winner of iPhone 17 Pro Max
AI take
The draw is a small but telling marker of how Chinese EV marketing now runs through influencer ecosystems rather than traditional advertising. Luo Yonghao's win lands him in Li Auto's promotional orbit just as the Li MEGA launch livestream reservation drive is being pushed, tying a high-profile tech commentator to the product's visibility. Whether this reflects a broader pattern of automakers leaning on podcast and livestream personalities for launch momentum is the open question.
Generated by AI for reference only.
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