TREE NEWS reports: Presales for new films releasing during China’s 2026 National Day holiday have surpassed 20 million yuan. ‘Peppa Pig: Perfect Holiday,’ ‘Traces of the Detective’ and ‘What Do You Mean, Couple’ currently rank as the top three titles on the holiday’s new-film box office chart.
China’s National Day 2026 Holiday Film Presales Top 20 Million Yuan
AI take
Presales are a forward-looking signal for China's holiday box office, and crossing this threshold early suggests studios and exhibitors are competing for a crowded release window. The mix at the top—an imported family brand alongside local detective and relationship titles—points to how broadly the slate is being positioned across demographics. Whether that presales momentum converts into sustained theatrical traffic over the full holiday, rather than front-loading opening-day demand, is the open question.
Generated by AI for reference only.
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