TREE NEWS update: MiniMax released its newest text model, M3.1-Flash-Preview, now live on MiniMax Code, positioning it for everyday development work such as fast bug fixes and full feature implementation, with an emphasis on response speed and stability. The company also launched a limited-time promotion: from September 28 to October 7 (UTC+8), daily check-ins earn users double points, applicable to code models including M3.1-Flash-Preview and the H3 video generation model.
MiniMax Launches M3.1-Flash-Preview Text Model on MiniMax Code
The promotion window, not the model itself, is the more telling signal here: bundling a new code model with an existing video generation model under one points incentive suggests MiniMax is optimizing for usage frequency and retention rather than a single flagship launch. That matters most for developers already inside the MiniMax Code ecosystem, for whom switching costs stay low and switching incentives now run higher. Whether the double-points window converts into durable usage after it closes is the open question.
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