TREE NEWS update: Huawei’s Yu Chengdong said at the launch event for the Zhijie RX and HarmonyOS Smart Mobility new products that the AITO brand, the first developed under HarmonyOS Smart Mobility, will move to a new cooperation model led by Seres with Huawei’s terminal unit providing enablement. Existing rights and future services for all AITO users will be unaffected. HarmonyOS Smart Mobility will allocate more resources to strengthen the Zunjie, Xiangjie, Zhijie and Shangjie brands.
Huawei’s Yu Chengdong says AITO to be led by Seres as HarmonyOS Smart Mobility boosts four other brands
The shift is less a retreat than a reallocation: Huawei keeps its terminal-unit role while handing AITO's lead to Seres, and points its resources at the four remaining brands. That reframes HarmonyOS Smart Mobility as a multi-brand platform rather than a single-vehicle partnership, with the four named brands now the clearest beneficiaries of attention and capital. Whether AITO's users see any practical continuity, and whether the four brands can absorb the added focus without overlap, is the open question.
Generated by AI for reference only.
Share on WeChat
Open WeChat → Scan → then tap "…" to send to a chat or Moments.
Tap "…" in the top-right corner to send to a chat or share to Moments.