TREE NEWS update: Public security organs across China have filed and investigated more than 26,000 cases of counterfeiting and intellectual property infringement since the start of the year. Enforcement focused on food, drugs, daily consumer goods and electronics, as well as well-known trademarks and online shopping, social media and livestreaming channels. The Ministry of Public Security placed 177 cases under direct supervision, including fake brand car wheels in Zhejiang, counterfeit branded clothing in Chongqing and substandard e-bike helmets in Sichuan.
China Police File Over 26,000 Counterfeit and IP Infringement Cases This Year
The enforcement focus on livestreaming and social commerce channels signals where counterfeit trade has migrated, and the inclusion of substandard safety goods like e-bike helmets suggests the crackdown is as much about consumer protection as brand protection. For global brands and platforms operating in China, the 177 directly supervised cases indicate Beijing is willing to escalate high-profile examples rather than rely on routine local enforcement. Whether such campaigns translate into sustained deterrence, or simply shift counterfeiting further into private and cross-border channels, is the open question.
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