TREE NEWS reports: Doubao is advancing product plans in the personal assistant space, a person familiar with the matter said. The company began internal testing of an exploratory personal assistant product in April, continuing the personal agent strategy it pursued last year with its phone assistant. The product was previously developed under the codename “Spell.”
Doubao Reportedly Testing Personal Assistant Product Internally Since April
The internal testing timeline suggests Doubao is treating the personal assistant as a sustained product bet rather than a one-off experiment, building on last year's phone assistant work. That continuity matters because it implies accumulated user-context and integration know-how, not a fresh start. The open question is whether an internal trial from April translates into a public release, and how it would differentiate from the crowded assistant field where distribution, not model quality, often decides outcomes.
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