ChaPanda Opens First Chinese New Tea Drink Store at Louvre Mall in Paris

Landing inside the Louvre arcade is less about selling milk tea than about positioning: ChaPanda is buying cultural adjacency alongside Pop Mart, betting that a landmark address signals durability to European landlords and partners. The more than 130 overseas signed stores suggest this is a scaled push, not a one-off stunt. The open question is whether footfall in a tourist-heavy, seasonally uneven location converts into repeat local demand, and whether other Chinese tea brands follow into similar prestige real estate.