Moutai’s iMoutai App and 43 Self-Operated Stores to Close Oct 6 for Maintenance

A single-day, system-wide shutdown of both the app and all self-operated stores is an unusually broad maintenance window for a consumer-facing sales channel, suggesting the upgrade touches core ordering or fulfillment infrastructure rather than routine upkeep. For a brand whose direct-to-consumer app has become a key channel, the timing and scope matter more than the one-day outage itself. Whether this precedes a larger platform change is the open question.