TREE NEWS update: East Buy announced that users who bought the “Liuliu Stool” in its livestream will receive a full refund without returning the product, with the refund amount set at twice the purchase price. The company did not specify the number of affected buyers or the total payout. The move follows scrutiny of the product sold through its livestream channel.
East Buy to Fully Refund ‘Liuliu Stool’ Buyers, Paying Double the Price, No Returns Required
The decision to refund at double the purchase price while letting buyers keep the product is a costly remedy that signals East Buy is prioritizing reputational repair over recovering inventory or minimizing outlay. The absence of disclosed buyer counts or total payout leaves the financial materiality of the gesture unclear, which matters for anyone assessing how seriously the company treats livestream product risk. Whether this sets a precedent for how livestream sellers handle disputed goods, and whether more details on scale emerge, is the open question.
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