BRTFit Plans SE Asia Expansion, Sets 1M BRT Genesis Airdrop Rules

Fitness-linked token projects have struggled to convert airdrop recipients into durable users, so the design of this genesis distribution matters more than its size. The Southeast Asia focus is logical given the region's mobile-first, fitness-app-heavy consumer base, but it also puts BRTFit into a crowded field of move-to-earn experiments that have mostly faded. Whether the airdrop rules reward genuine activity or simply attract mercenary wallets is the open question, and the expansion's execution will be the real test.