TREE NEWS update: Xiaomi’s 17 Ultra lineup now sells for 1,000 yuan more on its official store than at launch, customer service confirmed. The standard 12GB+512GB model was originally listed at 6,999 yuan, with the 16GB+512GB at 7,499 yuan and the 16GB+1TB at 8,499 yuan. A staff member said retail prices follow the current official website.
Xiaomi 17 Ultra prices on official site rise 1,000 yuan across lineup
A direct-to-consumer price increase after launch is unusual for flagship smartphones, where street prices typically drift down, and it suggests Xiaomi is managing supply or component costs rather than chasing volume. The move affects buyers who waited for a discount and signals that launch pricing is no longer a reliable anchor in this segment. Whether other Android makers follow with similar post-launch adjustments, and whether the official store price holds, is the open question.
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