TREE NEWS reports: China’s mainland smartphone shipments fell 12% year-on-year to 59.3 million units in the third quarter of 2026, the lowest for the period since 2013. Only Huawei and Apple among the top five brands posted positive growth, as the market split sharply between gainers and decliners.
China Q3 Smartphone Shipments Fall 12% to 59.3M, Lowest Since 2013
The split within the top five is the real signal: a shrinking market where only Huawei and Apple grew points to consolidation around premium and self-sufficient supply chains rather than a broad demand recovery. That divergence matters for component and channel players exposed to the declining brands, not just the handset vendors themselves. Whether the gainers can keep expanding into a contracting pie, or whether the decline broadens, is the open question.
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