TREE NEWS update: Hangzhou Baibeike Industrial Co., operator of maternal and baby brand Babycare, has filed a commercial defamation lawsuit against the account ‘Kaopu Laowang’ and two Shenzhen- and Hunan-based Burui Biotechnology entities. The Hangzhou Intermediate People’s Court accepted the case on September 20, 2026. The account is run by Wang Dongjian, founder and chairman of Shenzhen Burui Biotechnology.
Babycare sues ‘Kaopu Laowang’ over alleged commercial defamation
The dispute is notable less for the defamation claim itself than for the corporate alignment behind the account: a brand operator suing not just a commentator but the founder and two entities of a rival biotechnology business. That framing suggests the fight is commercial rather than purely reputational, and it puts founder-led social accounts in the same legal category as corporate communications. How the intermediate court treats the link between Wang Dongjian's personal posting and the Burui entities is the question worth watching.
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