TREE NEWS update: Tesla on Thursday unveiled a redesigned Roadster equipped with rocket-style thrusters, saying the car will enter production in 2028 — more than a decade after the next-generation electric sports car was first shown. The white two-seater, developed with SpaceX, uses a suction system to drive inverted up a ramp, turns mid-air and lands on built-in thrusters. Later in the event it jumped over trucks and other vehicles, flipping while airborne.
Tesla Unveils Redesigned Roadster With SpaceX Thrusters, Production Set for 2028
AI take
The Roadster's decade-long gap between concept and production claim is itself the story: a halo product used to signal technical ambition rather than near-term revenue. The SpaceX collaboration matters less for sports cars than as a public demonstration of cross-company engineering branding, and the stunt format suggests the pitch is aimed at attention, not dealerships. Whether the 2028 timeline holds is the open question, given the model's history of slipping.
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