TREE NEWS reports: Fliggy’s 2026 Double 11 shopping event opened at 8 pm on October 15, with nearly 1 million units of promotional merchandise sold in the first four hours. More than 200 merchants doubled their transaction value compared with last year.
Fliggy Double 11 sales top 1 million units in four hours
The scale of early demand suggests Double 11 travel promotions are drawing broad consumer participation, not just niche deal-hunting. The doubling of transaction value among 200-plus merchants points to a widening gap between top-performing sellers and the rest, a pattern worth tracking as the event unfolds. Whether that merchant-level momentum holds beyond the opening hours is the open question.
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