Musk says X usage hits all-time high as Q3 visits reach 13.43B

The significance here lies less in the record itself than in the source: Musk is leaning on third-party traffic estimates to validate X's health, which suggests engagement metrics remain a contested ground for the platform. The audience most affected is advertisers and partners who rely on independent measurement rather than company statements. Whether Similarweb's quarterly trend continues, and whether visit volume translates into the monetizable engagement advertisers actually buy, is the open question.