Li Auto launches Lianshan battery protection plan with lifetime no-fire guarantees

Lifetime no-fire guarantees are an unusual marketing and liability commitment for an EV maker, shifting battery safety from a spec-sheet claim to a standing contractual promise that applies across the customer base. The significance lies less in the technology than in the risk posture: such guarantees tie the company's reputation and potential costs directly to real-world battery performance over many years. Whether rivals feel pressure to match similar lifetime safety commitments, and how the terms are defined and enforced, is the open question worth watching.