China’s NRTA Issues 15th Five-Year Plan for Radio, TV and Online Audiovisual

The plan's emphasis on broadcasters moving into the internet mainstream signals a formal push to merge state broadcasting with online distribution channels, which matters most for domestic platforms, content producers and distribution partners whose operating environment is shaped by regulators rather than market forces. The staged targets, breakthroughs by 2030 and decisive digital-intelligent progress by 2035, suggest a long policy runway rather than a near-term shift. The open question is what concrete implementation measures follow the plan, and whether the digital-intelligent transformation extends to how audiovisual content is distributed and monetized.