TREE NEWS update: Apple’s first foldable phone, the iPhone Duo, went on sale in China on October 23, with the mainland starting price set at 15,999 yuan. Crowds lined up at Apple stores in Beijing’s Sanlitun and Hangzhou’s West Lake to collect pre-orders, while resellers outside the stores said the launch-day premium had shrunk, with some complaining of losses.
Apple’s Foldable iPhone Duo Debuts in China at 15,999 Yuan
The muted resale premium is the real signal here: a launch-day queue is easy to stage, but a thin grey-market markup suggests supply is meeting demand rather than demand overwhelming supply, which is unusual for a first-generation Apple form factor in China. That matters for Apple's pricing power narrative at the high end and for the reseller ecosystem that has historically profited from scarcity. Whether the premium stays compressed after the initial pre-order cohort clears — or whether it was simply a launch-day artifact — is the open question worth tracking.
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