Meta to Offer Paid Enterprise Services, Take Commission on Agent-Driven Sales, Says Alexandr Wang

The commission on agent-completed purchases is the detail that matters: it turns Meta's AI agents from a cost center into a toll booth on commerce, and it puts the company in the same revenue lane as marketplaces rather than ad platforms. Sellers bear the fee, so the model's viability depends on whether agent-driven conversions justify the cut against existing channel costs. With no timeline or pricing disclosed, the open question is how Meta prices the commission relative to what merchants already pay for discovery and fulfillment.