Brazil Central Bank approves resolutions tightening credit offer rules, including Pix

The significance here is regulatory, not market-moving: the central bank is shifting responsibility for unsolicited credit onto institutions and embedding credit rules directly into Pix, a payment rail with near-universal reach in Brazil. That affects banks, fintechs and any lender using Pix as a distribution channel for pre-approved offers. The open question is how institutions redesign consent flows and the consolidated credit dashboard without slowing Pix transaction initiation — and whether enforcement follows the resolutions.