TREE NEWS update: BitBox reported an approximately 10x increase in credit card sales in August following the Coldcard incident, driven mainly by North America. Trezor and OneKey also confirmed rising sales but did not disclose figures. All three firms reviewed their seed generation and firmware verification processes, with Trezor planning penetration tests and public security audits.
BitBox Sales Surge ~10x After Coldcard Event; Trezor, OneKey Also Up
The Coldcard event has clearly become a market catalyst, redirecting hardware wallet demand toward competitors, with BitBox capturing the most visible surge. The fact that North America leads this shift suggests regional trust dynamics are at play, not just generic post-incident caution. That all three firms are now reviewing seed generation and firmware verification points to a broader industry recalibration on security assurance. The key watch is whether Trezor's planned penetration tests and public audits become a new competitive baseline, or if this spike fades once the immediate fallout settles.
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