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China gold jewelry prices fall below 1,200 yuan per gram as spot gold drops under $4,000

Spot gold fell below $4,000 per ounce, pulling Chinese brand jewelry prices down with it. Lao Miao gold jewelry was quoted at 1,196 yuan per gram on Oct. 24, down 12 yuan from the previous day, while Chow Sang Sang, Chow Tai Fook and Lao Feng Xiang stood at 1,200, 1,202 and 1,206 yuan respectively, each down 6 yuan. Prices have fallen about 100 yuan per gram in a month from around 1,300 yuan on Sept. 24.

Original source

AI take

The move matters less for the absolute level than for the speed: brand jewelry quotes shedding roughly 100 yuan a gram in a month shows how directly Chinese retail pricing tracks spot, with little buffer from premiums. That pass-through cuts both ways for the major chains — it draws bargain hunters but squeezes margins on existing inventory. The open question is whether the pullback revives physical demand that had thinned at higher prices, or whether buyers hold off expecting further declines.

Generated by AI for reference only.

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