Meitu says Q3 paid users up 1.39M, core revenue up 28.2%

The signal here is less the subscriber growth than the strategic pivot: Meitu is narrowing resources to AI imaging products with proven product-market fit, effectively treating features as consumer products aimed at paying users. That framing matters for the broader AI imaging space, where monetization has often lagged adoption — a feature-as-product approach implies pricing and packaging discipline rather than broad platform building. The vertical-industry focus also suggests Meitu sees more durable paying demand in specific scenarios than in general-purpose tools. Whether the paid-user momentum holds as the company concentrates resources on fewer bets is the open question.