TREE NEWS update: Pop Mart held an earnings call on which COO Si De said overseas markets are gradually stabilizing and that the upcoming fourth-quarter sales peak presents opportunities. He said the third quarter of 2025 was a breakout period for the business, making this year’s third quarter face a tough year-on-year comparison due to the high base. The company expects China to remain steady and still sees full-year year-on-year growth.
Pop Mart COO: Overseas Markets Stabilizing, China Full-Year Growth Still Expected
The emphasis on a tough year-on-year comparison for the third quarter is a useful signal: Pop Mart is flagging a high-base effect rather than a demand problem, which shifts the debate from growth to growth durability. The claim that overseas markets are stabilizing matters most for a company whose expansion narrative has leaned on international momentum, since stabilization implies a maturing base rather than acceleration. Whether the fourth-quarter peak actually converts into incremental demand, and whether China's steadiness holds through the full year, are the open questions.
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