TREE NEWS update: China Literature Group CEO and President Hou Xiaonan said at Tencent’s Global Digital Ecosystem Summit that 50 comic dramas on its overseas platform ToonScroll have each surpassed 10 million views, and AI translation drove first-half revenue from WebNovel’s minority-language web novels up 160% year on year. Hou also announced that the DramaBuddy comic-drama assistant is now integrated with Tencent WorkBuddy, enabling one-sentence generation of comic-drama assets.
China Literature CEO: 50 Overseas Comic Dramas Top 10M Views, AI Translation Boosts Revenue 160%
AI take
The headline figure is AI translation revenue growth, but the more telling signal is that China Literature is scaling localized comic-drama content through ToonScroll while folding its production tooling into a broader Tencent ecosystem. That combination matters for studios and localization vendors: AI is moving from a cost-saving layer into the product pipeline itself. Whether the 160% minority-language lift reflects durable demand or a low base and whether DramaBuddy's integration translates into output quality are the open questions worth watching.
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