TREE NEWS update: Doubao rolled out a free rewards campaign allowing all users to earn extra credits by checking in daily, with 8,800 credits awarded after 30 cumulative days. New users can also claim a 30-day free trial subscription package. The promotion is the platform’s latest move to boost user engagement and retention.
Doubao Launches Check-in Rewards: 8,800 Credits for 30 Days, Free Month for New Users
The mechanics here are retention engineering rather than a product launch: daily check-ins and a free first month are classic levers for building habit before any payment decision, and the cumulative 30-day framing is designed to keep users returning rather than to reward a single visit. The audience is primarily new and casual users weighing whether the platform is worth a subscription. Whether check-in streaks actually convert into paid retention — or just inflate engagement metrics during the promotional window — is the open question worth watching.
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