TREE NEWS reports: Gold jewelry sales at Shuibei market in Shenzhen nearly doubled month-on-month as falling bullion prices drew buyers, a store manager said. One retailer reported sales up 30% to 40% from last month, driven by heavier gold bangles and wedding purchases. Zodiac charms for the Year of the Sheep now account for 50% of sales, surpassing Horse-themed items.
Gold price dip doubles sales at Shuibei jewelry stores
The Shuibei rebound looks like price-driven restocking rather than a change in underlying demand: a dip in bullion is pulling in heavier bangles and wedding buying, which are discretionary, occasion-led purchases that tend to surge on discounts and fade when prices stabilize. The shift toward Sheep zodiac charms over Horse items shows how quickly seasonal cultural demand rotates through this market, a useful signal for anyone tracking Chinese physical gold absorption. Whether this momentum holds once prices stop falling is the open question.
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