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China’s 19 Listed Baijiu Makers Post 7.64% Revenue Drop in First Three Quarters

China’s 19 listed baijiu companies reported combined revenue of about 265.509 billion yuan for the first three quarters, down 7.64% year on year, with combined net profit of about 97.365 billion yuan, down 9.44%. Most distillers deliberately curbed shipments to clear channel inventories, and market participants said the recent share-price rebound reflects expectation repair rather than a fundamental turnaround, which still needs validation during the Spring Festival peak season.

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AI take

The profit decline outpacing the revenue drop points to margin pressure layered on top of weaker volumes, which matters more than the headline top-line figure for anyone tracking consumption-linked assets. The deliberate shipment curbs are a self-inflicted drag that signals channel health is being prioritized over near-term reporting optics. The gap between the share-price rebound and the underlying fundamentals is the crux: whether the Spring Festival peak season validates the expectation repair or exposes it as premature is the open question worth watching.

Generated by AI for reference only.

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