TREE NEWS reports: Hainan’s offshore duty-free shopping totaled 33.45 billion yuan ($4.7 billion) in the 12 months from November 2025 to October 2026, the first full year after the island’s 10th duty-free policy optimization took effect on Nov. 1, 2025. Haikou Customs data showed shoppers rose 8.6% year-on-year to 4.879 million and items purchased climbed 2.4% to 27.644 million, with sales up 13.8%.
Hainan offshore duty-free sales reach 33.45B yuan in first year of new policy
AI take
The composition of this growth is the real signal: shopper counts rose faster than item volumes, and sales outpaced both, implying the average basket deepened rather than simply widening. That matters for duty-free operators and brands using Hainan as a showcase for premium and travel-retail positioning, since it suggests policy optimization is shifting mix, not just footfall. Whether the per-shopper spend trend holds once the policy's novelty fades is the open question worth watching.
Generated by AI for reference only.
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