Qunar: 2027 Spring Festival flight searches surge 3.2x after holiday schedule release

The spike is less about travel demand than about pent-up planning: a nine-day window, once confirmed, converts vague intent into searches within hours, which is why the reaction was near-instantaneous rather than gradual. For travel platforms and airlines, the signal is that schedule certainty, not marketing, is the demand trigger, and search volume this early is a planning indicator rather than a booking one. The open question is how much of this early interest converts into actual bookings as the holiday approaches.