Google opens Gemini Omni 1.2 Flash on Vertex AI, cuts 720p video generation price 30%

The signal here is pricing pressure in video generation, not the model release itself: a 30% cut on a frontier model's 720p output lowers the cost floor for anyone building on cloud APIs, and Google is using Vertex AI distribution to make that floor visible to enterprise buyers. The immediate beneficiaries are developers and media-adjacent teams whose unit economics hinge on per-second generation costs, though the same cut raises the bar for rival model providers selling on price. Whether other vendors match the move, and whether cheaper output accelerates commercial video workloads rather than just shifting existing spend, is the open question worth watching.