China’s Market Regulator Seeks Public Comment on Outdoor Advertising Compliance Guidelines

This is a procedural step rather than a market-moving event, and the item gives no signal about crypto or RWA advertising specifically, so its relevance to digital-asset issuers is indirect at most. The significance lies in the regulator's stated intent to tailor Advertising Law conduct rules to a specific medium, which could eventually touch how outdoor campaigns for financial products are framed. Whether the final guidelines extend beyond content standards into enforcement expectations is the open question worth watching once the consultation closes.