TREE NEWS update: Apple’s first touchscreen MacBook Pro went on sale on November 6, with a starting price of 22,999 yuan, but the device was already trading below its launch price on some e-commerce channels the same day. The high-end configuration exceeds 110,000 yuan, making it another premium-priced Apple product following the iPhone Duo.
Apple’s First Touchscreen MacBook Pro Sells Below Launch Price on Day One
AI take
Same-day discounting on a first-generation form factor is a notable signal for Apple's premium pricing power in China, where e-commerce channels routinely move ahead of official pricing. The gap between the 22,999 yuan entry point and a 110,000-plus yuan top configuration leaves the high end most exposed, and the iPhone Duo comparison suggests a pattern rather than a one-off. Whether reseller pricing stabilizes near launch levels in the coming weeks is the open question worth tracking.
Generated by AI for reference only.
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