TREE NEWS update: Xiaomi Group has established a China regional PR department within its group PR division and appointed Zhang Yongsheng, formerly vice president of public relations at 360 Group, as its general manager. Zhang will report to both Xu Jieyun, general manager of the group PR department, and Wang Xiaoyan, senior vice president and president of Xiaomi’s China region.
Xiaomi forms China PR department, names 360’s Zhang Yongsheng as GM
This is an internal communications appointment, not a product or market event, so its significance is limited for crypto and RWA readers. The notable detail is the dual reporting line: Zhang answers to both the group PR chief and the China region president, a structure that suggests China-region messaging is being tightened under closer senior oversight. Whether that dual line produces faster or more constrained regional communications is the open question worth watching.
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