China’s time-honored brands top 2 trillion yuan in 2025 revenue

The milestone matters less as a headline number than as a signal that legacy Chinese consumer brands are scaling into a distinct asset class, one that increasingly attracts interest from RWA and tokenization circles looking for tangible, cash-generating collateral. The Ministry of Commerce's framing ties the sector's growth to policy support, so the brands' commercial trajectory is partly a function of official backing rather than pure market demand. Whether the revenue base broadens beyond a handful of flagship names, and how the sector's IP is treated by digital-asset issuers, is the open question worth tracking.