China’s Financial Marketing Rules One Month In: Inducement Tactics Persist

The persistence of inducement tactics a month into the new regime suggests compliance is being gamed at the margins rather than abandoned — platforms are re-routing credit exposure to checkout pages instead of removing it. That matters most for consumers navigating credit and payment flows, and for platforms whose growth depends on frictionless credit uptake. The open question is whether regulators treat re-placement as evasion or as acceptable separation, since that distinction will determine how much of the current playbook survives the rectification phase.