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Kioxia CEO denies deepening tie-up with SK Hynix

Kioxia CEO Nobuo Hayasaka denied prospects of deepening cooperation with SK Hynix, telling employees the company will not push for large price hikes in memory chips. Kioxia aims to maintain current NAND prices to support AI demand.

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AI take

This denial signals a deliberate effort to decouple Kioxia's pricing strategy from SK Hynix's broader moves, likely to preserve customer trust in the AI memory supply chain. The focus on stable NAND prices suggests Kioxia sees volume growth from AI as more valuable than short-term margin expansion, which could cap price volatility in the near term. What matters is whether this stance holds under sustained AI demand pressure, as any shift would ripple through memory market dynamics.

Generated by AI for reference only.

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