Apple’s foldable iPhone named iPhone Duo, starts at $2,000

The iPhone Duo's $2,000 starting price puts Apple squarely in ultra-premium territory, testing whether the foldable form factor can justify a significant premium over its standard lineup. This launch also carries weight as the first major product reveal under new CEO John Ternus, signaling how the company's strategy may evolve beyond its traditional annual cadence. The October release and color choices suggest a deliberate push for holiday demand, but the key question is whether Apple's ecosystem integration—like Apple Pencil support—can differentiate it in a market where rivals already have established foldables. Watch whether the Duo's price point becomes a benchmark for competitors or forces a repositioning of Apple's own device tiers.