Apple unveils foldable iPhone Duo at $1,999; AAPL slips 0.28%

Apple's entry into foldables matters less for the hardware than for the price umbrella it sets: a $1,999 starting point anchors the category's premium tier and gives rivals a reference point for their own foldable launches. The muted share reaction suggests the market had already priced in the announcement, leaving execution — pre-order demand from October 16 and sell-through from October 23 — as the real test. Whether the foldable lifts Apple's average selling price without cannibalizing the Pro line is the open question.