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China Overseas Land Wins Shenzhen Plot for 2.55B Yuan, 125% Premium

China Overseas Land & Investment (Shenzhen Hairong Real Estate Development) won the B401-0151 residential plot in Shenzhen’s Futian Antuoshan area on September 10 for 2.55 billion yuan, after nearly 257 bids from seven developers. The 5,844.41-square-meter site, carrying a floor area ratio of 3.1 and an opening price of 1.131 billion yuan, drew a 125.46% premium, putting the transaction floor price at 98,069 yuan per square meter. It was the first core-district residential land sale since Shenzhen’s August 28 housing policy package.

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AI take

The scale of competition here — seven developers, hundreds of bids, a premium above 100% — signals that capital is still willing to pay up for core-district residential land even after a policy easing package, which suggests the constraint on this segment has been supply rather than demand. That matters most for state-backed developers with the balance sheets to win such auctions, and for the pricing expectations of surrounding projects. Whether this intensity carries into non-core districts, where inventory pressure is typically heavier, is the open question.

Generated by AI for reference only.

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