TREE NEWS update: Kuaishou E-commerce’s channel business center said it has authorized no institution or individual to hold product-selection or merchant-recruitment events under the name ‘Kuaishou E-commerce Supply Market.’ The platform said some parties have been using that name to host unauthorized events and charge merchants 20,000 to 40,000 yuan in recruitment fees, based on merchant reports and its own checks.
Kuaishou E-commerce Denies Authorizing Paid ‘Supply Market’ Events
The real issue here is not a single scam but the gray market that forms around large platforms' merchant-acquisition channels, where unofficial intermediaries monetize access to what merchants believe is an official onboarding path. That matters because it shifts risk onto small sellers, who absorb the fees and have no contractual relationship with the platform. Whether Kuaishou moves beyond a denial — tightening how event organizers can invoke its brand — is the open question.
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