Tonkeeper Rebrands to Keeper, Adds Bitcoin, Ethereum and Tron Support

The rebrand and multi-chain expansion signal that wallets built around a single ecosystem increasingly see chain-agnostic support as table stakes, not a differentiator. For Tonkeeper's existing users, the practical shift is consolidation: one self-custodial interface across ecosystems that previously required separate tools. The stated plan for more financial products is the more consequential thread, since wallet providers branching into financial services raises questions about how self-custody, regulatory posture and product incentives coexist. Whether the multi-chain model deepens retention or dilutes the original TON-centric identity is the open question.