China market regulator probes 29,000 cases in low-quality, low-price crackdown

The scale here matters less than the framing: Beijing is treating low-price competition itself as a compliance risk, not just defective goods. That shifts the burden onto sellers who compete on price, including cross-border e-commerce and consumer brands, and signals that pricing behavior is now an enforcement surface. Whether the campaign extends beyond domestic sellers into cross-border platforms is the open question.