TREE NEWS update: Xu Qinsong, president of Huawei’s China terminal business, told staff that some Huawei retail store authorizations will transfer to Seres, which will run Aito sales itself. Xu said Aito will not fully leave the HIMA channel system: while building an independent Aito sales network, a portion of stores will keep selling Aito models in shared HIMA showrooms.
Huawei Says Aito Not Fully Decoupled From HIMA as Store Authorizations Shift
The arrangement is a partial handover rather than a clean split: Seres takes over store authorizations, but Aito keeps a foothold in shared HIMA showrooms. That matters because the HIMA channel has been central to Aito's retail reach, and a dual structure lets Seres build its own network without an abrupt break. The open question is how the balance shifts over time — whether the shared-showroom share shrinks as Seres' independent network scales, and how Huawei's role in Aito sales evolves alongside it.
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